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Corporate Projects
An opportunity to create real world market impact
We receive real-world business tasks from major corporates and apply our business knowledge to develop
task-specific strategies. We present our strategy proposals and receive direct feedback from the company.
2025 Fall Corporate Projects
In the Fall semester of 2025, we conducted corporate projects with a total of four companies
from various industries through General Session and Corporate Session.
Deriving business opportunities based on customer insights for the ‘Nerget’ plan
Deriving consumer insights and digital marketing strategies for the U.S. market
Proposal for new global skincare products based on TikTok viral trend analysis
Deriving strategies to improve dental insurance acquisition and retention rates for the 20s demographic
Proposal for user acquisition strategies targeting car owners in their 20s
2026 Spring Upcoming Corporate Projects
The corporate projects for the 2026 Spring semester will be announced soon.
New members will have a learning opportunity to address and solve real-world challenges that companies are facing across various industries, from marketing to business strategies.
Previous Corporate Projects
2025
Coupang Eats
Compose Coffee
Paris Baguette
Baskin Robbins
Dunamu
Kundal
LG U+
AIG
Towncar
BENOW
BENOW
Deriving strategies to drive user growth among consumers in their 20s
Proposal for TPO-based Compose Combo pairings, and its communication strategy
Proposal for Paris Baguette mobile application user acquisition strategy
Presenting product strategies to strengthen brand affinity among Gen Z+Alpha
Confidential
Performance review of Kundal's guerrilla marketing event for new product launch
Deriving business opportunities based on customer insights for the ‘Nerget’ plan
Deriving strategies to improve dental insurance acquisition and retention rates
Proposal for user acquisition strategies targeting car owners in their 20s
Deriving consumer insights and digital marketing strategies for the U.S. market
Proposal for new global skincare products based on TikTok viral trend analysis
2024
LG U+
AMORE PACIFIC
Labo-H
Olive Young
STUDIOX+U
Ownist
Liner AI
Identifying pain points and uncovering AI-related insights of MZ generation
Proposing new marketing strategies and proposal of new product launch
Amazon launch project for Olive Young's No.1 Scalp Care Brand ‘Labo-H’ Proposal Strategies for improving mobile app UX, and for global market expansion
Deriving differentiation strategies based for the short-form content platform market
Market strategy proposal for Ownist's Online-to-Offline (O2O) Market Entry
Confidential
2023
Kakao Healthcare
Riotgames
Qanda
Blue Ribbon Survey
Monee Lab.
Confidential
Confidential
Confidential
Proposing marketing strategies based on research of Blue Ribbon's 2030 users
Ideation of new contents for user attraction and retention
2022
Hyundai Oil Bank
Plain Bagel
대학내일
Peaches.
TJ LABS
Proposal of corporate alliance consulting for new business open innovation
Searching for Optimal partners/channels for ‘Pica's’ 2535 female users
Worked on marketing content for 'Careet' based on university trends
Planning, implementing, and reporting results of Maison No.9 launching event
Proposing strategies for new service of TJ LABS and collecting user feedback
2021
Kakao Entertainment
Ridibooks
Niantic
Jobshopper
Somssidang
Presenting the next strategy of Kakao Webtoon/Page, focusing on Generation Z users
Market and Industry research and suggesting recruitment marketing strategies
Proposing Pokémon Go's Community Day strategy with individual affiliates
Identifying the needs of MZ influencers and proposing user influx strategies
Performed online marketing to boost brand exposure based on newly established brand identity
2020
Spoon Radio
Bolts & Nuts
Blondy
Dongle
Pinkdiary
Suggesting IMC Strategy for Spoon Radio Brand Campaign
Establishing strategies to expand the manufacturer's matching service business
Suggesting for entering new business of Blondy
Suggesting User-Friendly UI/UX and strategies for establishing brand identity
Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan
~ 2019
CJ E&M(Beats&Onkyo)
Wingeat
Beyond
Emart
SNOW Cake
Tinder
Share.IT
Establishing marketing Strategy in January for CJ E&M's "Kinky Boots" Musical
Suggesting promotion plan for health convenience food sales website
Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'
Establishing strategies for entry of Electromart into Goyang Starfield
Systematization of curriculum and establishing marketing strategy for paid service
Strategies for Promoting University Student Awareness of Brand/Service
Establishing strategies to enhance awareness and secure new customers of
‘School Sharing Service’ for unused facilities in schools