Following the team curriculum with 3 sessions per week, members develop business knowledge, logical thinking, and problem-solving skills. Also, members create presentations and related materials in preparation for the Ground Session or the Corporate Session.
All teams gather together every Saturday for team presentations and discussions. We share our values and knowledge with each other through feedbacks. After the presentations, members are joined by an SBA alumnus to talk about career paths, companies and industries, and gain meaningful advices.
Team members will be relocated to conduct a three-week corporate alliance project. We receive real-world business tasks from corporates and apply our business knowledge to develop task-specific strategies. We present our strategy proposals and receive direct feedback from the company.
< Industry-Academic Cooperation Companies and Project Topics>
Bolts & Nuts
Hyundai Oil Bank
Blue Ribbon Survey
Buzz & Beyond
Establishing marketing Strategy in January and February for CJ E&M's "Kinky Boots" Musical
Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'
Establishing strategies for entry of Electromart into Goyang Starfield
Establishing strategies for entry of Vital Beautie into drugstores
Suggesting promotion plan for health convenience food sales website
Establishing marketing strategies to maintain Niantic's existing game customers
Establishing promotion strategy for B2B and B2C of premium lunch brands, Freshgourmet
Suggesting store-inducing promotions and expansion of virality, establishing customer attraction strategies, coming up with menu names and package strategies
Planning and UI Design for Lara Job Service, an Employment Platform for University Students
Systematization of curriculum and establishing marketing strategy for paid service
Strategies and Suggestions for Promoting University Student Awareness of Brand/Service
Suggestion for Brandy's new slogan and promotion strategies with the survey
Suggesting product line and sub-brand for functional cosmetics startup, Bonotox.
Planning new game using the IP of Cursor the Virus Hunter, the main game of Cogoo
Establishing strategies to enhance awareness and secure new customers of ‘School Sharing Service’ for unused facilities in schools
Suggesting strategies for introducing professional English teachers
Suggesting IMC Strategy for Spoon Radio Brand Campaign and New acquisition idea proposal
Market research and establishing strategies to expand the manufacturer's matching service business
Suggesting for entering new business of Blondy
Suggesting Dongle 2.0 User-Friendly UI/UX and strategies for establishing brand identity
Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan
Market research and strategies for overseas expansion, Suggesting improvement plans for content marketing strategies and community marketing strategies
Performed online marketing to boost brand exposure based on newly established brand identity
Market and Industry research and suggesting recruitment marketing strategies
Selecting affiliates and proposing Pokémon Go's Community Day strategy with individual affiliates
Planning and implementing marketing action plans according to Musat Gear's rebranding strategy
Presenting the next strategy of Kakao Webtoon/Page, focusing on Generation Z users
Proposing marketing strategies using the digital license of Street Dance Girls Fighter
Identifying the needs of MZ influencers and proposing user influx strategies for the new platform "Becrew"
Presenting branding and marketing strategies to pioneer the new food supplements market
Searching for Optimal partners/channels for ‘Pica's’ 2535 female users
Target scalability review and target strategy proposal for the acquisition of people in their early to mid 20s
Worked on marketing content for 'Careet' based on university trends
Proposal of corporate alliance consulting for new business open innovation
Suggestion of strategies for ‘QANDA’ to enter overseas education market & verification of effectiveness of the new business
Planning, implementing, and reporting results of Maison No.9 launching event at Peaches.
Strategy proposal for increase in new users and brand love & content based on insights based on Generation Z users
Searching for optimal partners on Youtube to increase trendy users of DayTrip
Proposing strategies for new service of TJ LABS and collecting user feedback
Proposal of marketing communication strategy to increase sales volume & website and other SNS strategies to establish global leadership and improve brand equity
Proposing marketing strategies based on research of Blue Ribbon's 2030 users
Strategy proposal for deriving new business for UFRIEND
Proposing strategies to support early stage e-commerce entrepreneurs through I'mweb
Researching users' needs and pain points & proposal of retention strategy
Researching creator market and proposing strategies to retain global users
Setting a target consumer segment for entering the US market & proposal of regarding strategies
Analysing the US market & proposing 'Go to Market' strategy
Ideation of new contents for user attraction and retention