Sessions

Team Sessions

Following the team curriculum with 3 sessions per week, members develop business knowledge, logical thinking, and problem-solving skills. Also, members create presentations and related materials in preparation for the Ground Session or the Corporate Session.

Ground Sessions

All teams gather together every Saturday for team presentations and discussions. We share our values and knowledge with each other through feedbacks. After the presentations, members are joined by an SBA alumnus to talk about career paths, companies and industries, and gain meaningful advices.

Corporate Sessions

Team members will be relocated to conduct a three-week corporate alliance project. We receive real-world business tasks from corporates and apply our business knowledge to develop task-specific strategies. We present our strategy proposals and receive direct feedback from the company.

< Industry-Academic Cooperation Companies and Project Topics>

CJE&M(Beats&Onkyo)

Beyond

Emart

Amore-Pacific

Wingeat

Niantic

Freshgourmet

Dailyshot

Rarajob

SNOW Cake

TInder

Brandi

Bonotox

Cogoo Inc.

Share.IT

Jaranda

Spoon Radio

Bolts & Nuts

Blondy

Dongle

Pinkdiary

Tickle

2016

2017

2018

2019

2020

Establishing marketing Strategy in January and February for CJ E&M's "Kinky Boots" Musical

Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'

Establishing strategies for entry of Electromart into Goyang Starfield

Establishing strategies for entry of Vital Beautie into drugstores

Suggesting promotion plan for health convenience food sales website

Establishing marketing strategies to maintain Niantic's existing game customers

Establishing promotion strategy for B2B and B2C of premium lunch brands, Freshgourmet

Suggesting store-inducing promotions and expansion of virality, establishing customer attraction strategies, coming up with menu names and package strategies

Planning and UI Design for Lara Job Service, an Employment Platform for University Students

Systematization of curriculum and establishing marketing strategy for paid service

Strategies and Suggestions for Promoting University Student Awareness of Brand/Service

Suggestion for Brandy's new slogan and promotion strategies with the survey

Suggesting product line and sub-brand for functional cosmetics startup, Bonotox.

Planning new game using the IP of Cursor the Virus Hunter, the main game of Cogoo

Establishing strategies to enhance awareness and secure new customers of ‘School Sharing Service’ for unused facilities in schools

Suggesting strategies for introducing professional English teachers

Suggesting IMC Strategy for Spoon Radio Brand Campaign and New acquisition idea proposal

Market research and establishing strategies to expand the manufacturer's matching service business

Suggesting for entering new business of Blondy

Suggesting Dongle 2.0 User-Friendly UI/UX and strategies for establishing brand identity

Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan

Market research and strategies for overseas expansion, Suggesting improvement plans for content marketing strategies and community marketing strategies