Following the team curriculum with 3 sessions per week, members develop business knowledge, logical thinking, and problem-solving skills. Also, members create presentations and related materials in preparation for the Ground Session or the Corporate Session.
All teams gather together every Saturday for team presentations and discussions. We share our values and knowledge with each other through feedbacks. After the presentations, members are joined by an SBA alumnus to talk about career paths, companies and industries, and gain meaningful advices.
Team members will be relocated to conduct a three-week corporate alliance project. We receive real-world business tasks from corporates and apply our business knowledge to develop task-specific strategies. We present our strategy proposals and receive direct feedback from the company.
< Industry-Academic Cooperation Companies and Project Topics>
Bolts & Nuts
Establishing marketing Strategy in January and February for CJ E&M's "Kinky Boots" Musical
Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'
Establishing strategies for entry of Electromart into Goyang Starfield
Establishing strategies for entry of Vital Beautie into drugstores
Suggesting promotion plan for health convenience food sales website
Establishing marketing strategies to maintain Niantic's existing game customers
Establishing promotion strategy for B2B and B2C of premium lunch brands, Freshgourmet
Suggesting store-inducing promotions and expansion of virality, establishing customer attraction strategies, coming up with menu names and package strategies
Planning and UI Design for Lara Job Service, an Employment Platform for University Students
Systematization of curriculum and establishing marketing strategy for paid service
Strategies and Suggestions for Promoting University Student Awareness of Brand/Service
Suggestion for Brandy's new slogan and promotion strategies with the survey
Suggesting product line and sub-brand for functional cosmetics startup, Bonotox.
Planning new game using the IP of Cursor the Virus Hunter, the main game of Cogoo
Establishing strategies to enhance awareness and secure new customers of ‘School Sharing Service’ for unused facilities in schools
Suggesting strategies for introducing professional English teachers
Suggesting IMC Strategy for Spoon Radio Brand Campaign and New acquisition idea proposal
Market research and establishing strategies to expand the manufacturer's matching service business
Suggesting for entering new business of Blondy
Suggesting Dongle 2.0 User-Friendly UI/UX and strategies for establishing brand identity
Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan
Market research and strategies for overseas expansion, Suggesting improvement plans for content marketing strategies and community marketing strategies