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Sessions

Team Sessions

Following the team curriculum with 3 sessions per week, members develop business knowledge, logical thinking, and problem-solving skills. Also, members create presentations and related materials in preparation for the Ground Session or the Corporate Session.

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Ground Sessions

All teams gather together every Saturday for team presentations and discussions. After the presentations, members are joined by an SBA alumnus to talk about career paths, companies and industries, and gain meaningful advices.

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Corporate Sessions

Corporate Sessions

We receive real-world business tasks from corporates and apply our business knowledge to develop task-specific strategies. We present our strategy proposals and receive direct feedback from the company.

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< Industry-Academic Cooperation Companies and Project Topics>

CJE&M(Beats&Onkyo)

Beyond

Emart

Amore-Pacific

Wingeat

Niantic

Freshgourmet

Dailyshot

Rarajob

SNOW Cake

TInder

Brandi

Bonotox

Cogoo Inc.

Share.IT

Jaranda

Spoon Radio

Bolts & Nuts

Blondy

Dongle

Pinkdiary

Tickle

Somssidang

Ridibooks

Niantic

Musat Gear

Kakao Entertainment

Billyo

Jobshopper

Moman

Plain Bagel

Poing

대학내일

Hyundai Oil Bank

Mathpresso

Peaches.

Riot Games

DayTrip

TJ LABS

MOTZ

Blue Ribbon Survey

UFRIEND

I'mweb

Collectiv.

Stipop

Munice

Buzz & Beyond

Monee Lab.

Kakao Entertainment

Kakao Healthare

Riotgames 

Sodacrew

Qanda

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2023

Establishing marketing Strategy in January and February for  CJ E&M's "Kinky Boots" Musical

Suggesting consumer engagement campaign to promote Beyond's 'Phyto Aqua Cream'

Establishing strategies for entry of Electromart into Goyang Starfield

Establishing strategies for entry of Vital Beautie into drugstores

Suggesting promotion plan for health convenience food sales website

Establishing marketing strategies to maintain Niantic's existing game customers

Establishing promotion strategy for B2B and B2C of premium lunch brands, Freshgourmet

Suggesting store-inducing promotions and expansion of virality, establishing customer attraction strategies, coming up with menu names and package strategies

Planning and UI Design for Lara Job Service, an Employment Platform for University Students

Systematization of curriculum and establishing marketing strategy for paid service

Strategies and Suggestions for Promoting University Student Awareness of Brand/Service

Suggestion for Brandy's new slogan and promotion strategies with the survey

Suggesting product line and sub-brand for functional cosmetics startup, Bonotox.

Planning new game using the IP of Cursor the Virus Hunter, the main game of Cogoo

Establishing strategies to enhance awareness and secure new customers of ‘School Sharing Service’ for unused facilities in schools

Suggesting strategies for introducing professional English teachers

Suggesting IMC Strategy for Spoon Radio Brand Campaign  and New acquisition idea proposal

Market research and establishing strategies to expand the manufacturer's matching service business

Suggesting for entering new business of Blondy

Suggesting Dongle 2.0 User-Friendly UI/UX and strategies for establishing brand identity

Establishing activation plan for Pinkdiary service and premium service transition rate improvement plan

Market research and strategies for overseas expansion, Suggesting improvement plans for content marketing strategies and community marketing strategies

Performed online marketing to boost brand exposure based on newly established brand identity

Market and Industry research and suggesting recruitment marketing strategies 

Selecting affiliates and proposing Pokémon Go's Community Day strategy with individual affiliates 

Planning and implementing marketing action plans according to Musat Gear's rebranding strategy

Presenting the next strategy of Kakao Webtoon/Page, focusing on Generation Z users 

Proposing marketing strategies using the digital license of Street Dance Girls Fighter

Identifying the needs of MZ influencers and proposing user influx strategies  for the new platform "Becrew"

Presenting branding and marketing strategies to pioneer the new food supplements market

Searching for Optimal partners/channels for ‘Pica's’ 2535 female users

Target scalability review and target strategy proposal for the acquisition of people in their early to mid 20s

Worked on marketing content for 'Careet' based on university trends

Proposal of corporate alliance consulting for new business open innovation

Suggestion of strategies for ‘QANDA’ to enter overseas education market & verification of effectiveness of the new business

Planning, implementing, and reporting results of Maison No.9 launching event at Peaches.

Strategy proposal for increase in new users and brand love & content based on insights based on Generation Z users

Searching for optimal partners on Youtube to increase trendy users of DayTrip

Proposing strategies for new service of TJ LABS and collecting user feedback

Proposal of marketing communication strategy to increase sales volume & website and other SNS strategies to establish global leadership and improve brand equity

Proposing marketing strategies based on research of Blue Ribbon's 2030 users 

Strategy proposal for deriving new business for UFRIEND

Proposing strategies to support early stage e-commerce entrepreneurs through I'mweb

Researching users' needs and pain points & proposal of retention strategy

Researching creator market and proposing strategies to retain global users

Setting a target consumer segment for entering the US market & proposal of regarding strategies

Analysing the US market & proposing 'Go to Market' strategy

Ideation of new contents for user attraction and retention

Confidential

Confidential

Confidential

Confidential

Confidential

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