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Team Curriculum
BS
Business Strategy
MKT
Marketing
FN
Finance
Analyze companies and markets using relevant tools and theories to propose appropriate strategies for major companies
Analyze marketing principles and company cases and develop actual marketing strategies based on industry, market, and consumer insights
Evaluate real companies' values using various valuation methods and business theories, and develop a final Stock Pitch
Being both a Generalist and a Specialist
Business Strategy
Previous Output
Upcoming Curriculum
During the Spring semester of 2025, the BS Team developed logical thinking and research methodologies through case studies and devised practical strategies for assigned enterprises.
Week 1-3: Open Case - Tesla
The BS Team conducted an open case study from HBR, exploring the challenges behind Tesla’s declining revenue and shrinking market share. By analyzing potential market entries and new business lines, the team proposed actionable solutions to help restore Tesla’s momentum for growth.
Week 3-5: Corporate Alliance Project 1- Coupang Eats
The BS Team collaborated with Coupang Eats to drive user growth among consumers in their 20s. Through meticulous analysis of the service, competitive landscape, and consumer segments, the team focused on enhancing Coupang Eats’ appeal by introducing an alternative pricing model, launching targeted campaigns, expanding its channels, etc.
Week 1-3: Open Case Study
The BS team will engage in a strategic planning project through an open case study, developing strategies to strengthen its competitive position and address industry challenges.
The open case study session will proceed as follows:
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Week 4: Conducting initial research and drafting preliminary strategies
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Week 5: Refining strategies based on feedback and finalizing the report
Week 4-5: Corporate Alliance Project
The BS team will collaborate with a company for a corporate alliance project, focusing on deriving strategic insights based on survey analysis.
The corporate alliance session will proceed as follows:
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WK 1. Conducting surveys and analyzing market trends
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WK 2. Evaluating collected data and assessing strategic opportunities
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WK 3. Developing the final strategic plan
Marketing
Previous Output
Upcoming Curriculum
Week 1-3: Corporate Alliance Project 1
Our team will conduct a corporate alliance project. While the company and project scope is yet to be decided, the project will follow this approach:
1. Analyze industry trends and identify opportunities aligned with the company's business direction
2. Gather insights through surveys and IDI to understand behaviors and pain points
3. Develop targeted marketing strategies based on research findings and propose a concrete action plan for effective execution
Week 4-6: Corporate Alliance Project 2
Our team will further conduct a second corporate alliance project. Due to the company's request, the company name and topic will remain confidential.
The corporate alliance project will proceed in the following order:
1. Conduct comprehensive market research and analyze potential opportunities
2. Gather insights through surveys and IDI to understand consumer needs and behaviors
3. Develop targeted marketing strategies and propose a concrete action plan for execution
During spring semester of 2025, the Marketing Team focused on not only learning various marketing tools and research methods but also applying them in real-life marketing situations.
Week 1-3: Corporate Alliance Project 1
- Compose Coffee
The Marketing Team collaborated with Compose Coffee to propose TPO-based Compose Combo pairings along with a corresponding communication strategy.
The team conducted a market and consumer analysis, followed by consumer surveys, upon which the team developed numerous product strategies that involves various product combination that suits the needs of the consumers based on specific time, place, and occasions.
Week 4-7: Corporate Alliance Project 2
- Dunamu
The Marketing team addressed the challenges faced by Dunamu, which is confidential, and suggested several strategies devised by conducting desk research and IDI (in-depth-interview).
Finance
Previous Output
Upcoming Curriculum
In the previous Spring semester of 2025, the Finance Team analyzed financial reports of 'Amore Pacific' and 'Hite Jinro', performing valuations using DCF and Comps methods.
Finance team also produced an equity report of both companies, further analyzing their stock performance, valuation multiples, and key investment risks and opportunities.
Week 1: Finance 101 & Comps
In the first week, the team will study the fundamental theories of finance and accounting, including the basics of financial modeling.
Week 2: Sales Projection
In the second week, the team will conduct a Comps valuation by analyzing a company’s financial statements, market activities, and peer companies.
Week 3: DCF Valuation
In the third week, the team will conduct a DCF valuation by analyzing a company’s financial statements and forecasting its future cash flow generation potential.
Week 4&5: Stock Pitch
In the final weeks, the team will split up into two, and each group will conduct a stock pitch on a chosen company implementing methods studied in the previous three weeks. The team will produce a holistic analysis of the company, analyzing the discrepancy between a company’s market and intrinsic values.
