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Team Curriculum
BS
Business Strategy
MKT
Marketing
FN
Finance
Analyze companies and markets using relevant tools and theories to propose appropriate strategies for major companies
Analyze marketing principles and company cases and develop actual marketing strategies based on industry, market, and consumer insights
Evaluate real companies' values using various valuation methods and business theories, and develop a final Stock Pitch
Being both a Generalist and a Specialist
Business Strategy
Previous Output
Upcoming Curriculum
During the Spring semester of 2024, the BS Team developed logical thinking and research methodologies, applied to case studies and devised reasonable strategies for assigned enterprises.
Week 1: Closed Case - Airbnb
After the 101 session, BS team went through the closed case session. As a closed case, we collected the information based on the HBR case. As we defined the most significant problem Airbnb faced was 'multi-hosting' problem, we suggested to offer the integrated facility management service to the hosts including the software tool. We suggested 3 strategies in total, and gratefully, we could have the chance to get feedbacks from the alumni who is currently working as a BCG consultant.
Week 2: Open Case - Coupang
Week 2's task was a open case, aiming to suggest strategies for Coupang to maintain its competitive edge toward the Chinese commerce which was entering the domestic market aggressively back then. The team analyzed the current situation of Coupang precisely and suggested the logical strategies based on the E-commerce life cycle we detected. We were also able to get feedbacks from the previous Coupang Marketing lead.
Week 3-5: Corporate Alliance Project
BS team worked on the corporate alliance project with 'Toss Securities' which is confidential. Briefly noting, the overall task was suggesting the GTM strategy of the new business of the enterprise.
Week 1-3: Corporate Alliance Project
BS team will start off with the corporate alliance project with ‘AmorePacific'. We will devise strategies regarding the product's entry to the foreign market. (confidential)
The corporate alliance session will be conducted in the order of:
WK 1. Foreign market research in order to recognize its market size, pricing logic and competitive products
WK 2. Analysis on subject product and assessment on foreign market appropriateness
WK 3. Final strategy output
Week 4-5: 'Spotify' Closed Case & Open Case
Over the remaining two weeks, BS team will focus on the analysis on the company 'Spotify' based on the HBR case and desk research of our own.
After analyzing the company, we'll be devising Spotify's future strategy and creating a professional report.
The Spotify closed case & open case will be conducted in the order of:
WK 4. HBR case analysis in detail, desk research and 1st strategy output
WK 5. Revision on the strategy based on feedback and final documentation
Marketing
Previous Output
Upcoming Curriculum
Week 1-3: Corporate Alliance Project 1
Our team will start off the first corporate alliance project with ‘AmorePacific' focused on strategizing new product for entry into the North American Market.
The corporate alliance will be conducted in the order of:
1. Research foreign market to understand its market size, customers, and trends
2. Conduct surveys and IDI (in-depth-interview) for a deeper understanding of foreign market users
3. Devise new product from A to Z & global marketing strategies
Week 4-5: Corporate Alliance Project 2
Over the remaining two weeks, our team will focus on the second corporate alliance project. Due to the company's request, the company name and topic will remain confidential. The corporate alliance will be conducted in the order of:
1. Research major competitors and specify target segment
2. Further evaluate the target segments through surveys and IDI (in-depth-interview)
3. Devise marketing strategies and insights.
During the Spring semester of 2024, the Marketing Team focused on not only learning various marketing tools and research methods but also applying them in real-life marketing situations.
Week 1-3: Corporate Alliance Project 1
The Marketing Team collaborated with 'Naver Webtoon' to provide strategies to enhance University students' engagement with Fandom Content.
Our team engaged in desk research for the first week to identify market segments. On week 2, we conducted surveys to further collect insights and evaluate appropriate marketing strategies. In the last week of the project, we offered specific personas to support our strategies and segments.
Week 4-5: Corporate Alliance Project 2
The Marketing team addressed the challenges faced by practitioners at ‘Toss Securities’ which is confidential, and suggested several strategies devised by conducting desk research and IDI (in-depth-interview).
Finance
Previous Output
Upcoming Curriculum
In the previous Spring semester of 2024, the Finance Team analyzed financial reports of BGF retail and performed valuations using DCF and Comps methods.
Finance team also produced 3 security reports of the following companies: SK telecom, HYBE and PharmaResearch
Week 1: Finance 101 & Modeling Basics
In the first week, the team will study the fundamental theories of finance and accounting, including the basics of financial modeling.
Week 2: Comps Valuation
In the second week, the team will conduct a Comps valuation by analyzing a company’s financial statements, market activities, and peer companies.
Week 3: DCF Valuation
In the third week, the team will conduct a DCF valuation by analyzing a company’s financial statements and forecasting its future cash flow generation potential.
Week 4&5: Stock Pitch
In the final weeks, the team will split up into two, and each group will conduct a stock pitch on a chosen company implementing methods studied in the previous three weeks. The team will produce a holistic analysis of the company, analyzing the discrepancy between a company’s market and intrinsic values.
