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Team Curriculum
BS
Business Strategy
MKT
Marketing
FN
Finance
Analyze companies and markets using relevant tools and theories to propose appropriate strategies for major companies
Analyze marketing principles and company cases and develop actual marketing strategies based on industry, market, and consumer insights
Evaluate real companies' values using various valuation methods and business theories, and develop a final Stock Pitch
Being both a Generalist and a Specialist
Business Strategy
Previous Output
Upcoming Curriculum
During the Fall semester of 2025, the BS Team strengthened strategic reasoning and research capabilities through structured case studies and developed actionable strategies for assigned enterprises.
Week 1-2: Open Case - NVIDIA
The BS Team conducted an open case study based on an HBR case to examine NVIDIA’s strategic challenges, specifically focusing on value-chain integration and customer prioritization under capacity constraints.
To ensure rigorous decision-making, the team developed a customer-selection rubric to systematically evaluate customer segments and potential partners.
Week 3-5: Corporate Alliance Project 1- LG U+
Partnering with LG U+, the team focused on identifying actionable business initiatives for the Nugget plan. The process involved profiling target segments and mapping the end-to-end subscription journey to identify key success factors and pain points. After benchmarking against competitors, the team validated hypotheses through structured surveys and in-depth interviews, translating the findings into implementation-ready strategic initiatives.
Week 1-2: Open Case Study
The BS Team will sharpen strategic thinking through an open case study. By conducting comprehensive internal and external environment analyses, the team will identify the core issue and develop strategies grounded in clear logic and evidence.
The open case study session will proceed as follows:
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Week 1: Conduct initial internal/external analyses and draft preliminary strategic direction
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Week 2: Refine strategies based on feedback and finalize the report
Week 3-5: Corporate Alliance Project
The BS Team will collaborate with Binggrae on a Corporate Alliance Project, focusing on deriving strategic insights through surveys and interviews and translating findings into an actionable strategic plan.
The corporate alliance session will proceed as follows:
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Week 3: Conduct initial research on the industry and brand to summarize key market trends
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Week 4: Design and conduct the survey, analyze responses, and evaluate strategic opportunities
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Week 5: Summarize insights and develop the final strategic plan
Marketing
Previous Output
Upcoming Curriculum
Week 1-2: Corporate Alliance Project 1
The MKT Team will conduct Corporate Alliance Project #1 with Moev, focusing on deriving a global positioning strategy through in-depth research.
The corporate alliance sessions will proceed as follows:
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Week 1: Conduct research on the industry and competitors’ growth paths to identify their Key Success Factors in the global market.
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Week 2: Apply these insights to the target brand and develop a market positioning strategy along with a corresponding marketing plan.
Week 3-5: Corporate Alliance Project 2
The MKT Team will collaborate with Binggrae on a Corporate Alliance Project #2, focusing on deriving insights through surveys and interviews and translating findings into an actionable marketing plan.
The corporate alliance session will proceed as follows:
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Week 3: Analyze industry trends and identify opportunities aligned with the company's business direction
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Week 4: Gather insights through surveys and IDI to understand consumer needs and behaviors
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Week 5: Develop targeted marketing strategies and propose a concrete action plan for execution
During Fall semester of 2025, the MKT Team focused on not only learning various marketing tools and research methods but also applying them in real-life marketing situations.
Week 1-2: Marketing Strategy Development Project Mentored by SBA Alumni - Com2uS
The MKT Team developed a 1020 IMC marketing strategy for Com2uS Pro Baseball, based on the assignment provided by SBA alumni.
We built a comprehensive understanding of the industry and the game itself through in-depth research, and also conducted IDIs to analyze actual consumer perceptions. Based on these findings, we proposed an integrated IMC marketing idea along with a concrete execution plan and received detailed feedback from SBA alumni.
Week 3-5: Corporate Alliance Project
- BENOW
The MKT Team collaborated with BENOW to develop a digital marketing strategy for the Numbuzin No.9 line in the North American market.
The team conducted a comprehensive market and SNS trend analysis, along with consumer perception research. Based on these insights, we proposed digital marketing strategies tailored to the market.
Finance
Previous Output
Upcoming Curriculum
In the previous Fall semester of 2025, the FN Team analyzed financial reports of Hyundai Motors Company and Celltrion, performing valuations using DCF and Comps methods.
The FN Team also produced an equity report of both companies, further analyzing their stock performance, valuation multiples, and key investment risks and opportunities.
Week 1: Finance 101 & Comps
In the first week, the team will study the fundamental theories of finance and accounting, including the basics of financial modeling. Building on this foundation, the team will conduct a Comps valuation by analyzing a company’s financial statements, market activities, and peer companies.
Week 2: Sales Projection
In the second week, the team will focus on sales projection by breaking down key revenue drivers, translating volume, pricing, product mix, and growth assumptions into a structured model, and linking these assumptions to the financial statements to prepare for cash flow forecasting.
Week 3: DCF Valuation
In the third week, the team will conduct a DCF valuation by analyzing a company’s financial statements and forecasting its future cash flow generation potential.
Week 4-5: Stock Pitch
In the final weeks, the team will conduct a stock pitch on a chosen company implementing methods studied in the previous three weeks. The team will produce a holistic analysis of the company, analyzing the discrepancy between a company’s market price and intrinsic values.
