36th Manager Soohyun Lyu

During the Spring semester of 2021, the Finance team analyzed financial reports of major companies and performed business valuations using the Discounted Cash Flow method and Comparable Company Analysis method. 

The team started the semester by going over basic financial concepts and theories required for the curriculum. On week 2 and 3, the team practiced the Comps Valuation and DCF Valuation by analyzing the financial reports of McDonalds. As a final project, the Finance team divided into two teams and applied both valuation methods on each Nike and Proctor & Gamble. Both teams conducted an in-depth corporate and industry analysis, producing a Financial Analysis Report as an outcome.

Week 1: Basics of Finance and Accounting
Study the fundamental theories and concepts of finance and accounting required for the purpose of our curriculum.

Week 2: Understanding Financial Statements
Practice how to handle and utilize corporate financial statements.

Learn how to locate financial statements of a company, understand each significant line item, analyze the company's revenue stream and more.

Week 3: Comps Valuation (McDonald’s)
Learn how to conduct valuation using Comparable Company Analysis.
Analyze the financial statements of McDonald's, identify proper peer companies to compare, and observe its current market activities.

Week 4&5: Final Project (Nike, P&G)
Perform an in-depth research into Nike and P&G, perform Comps analysis for each company and write a consolidated financial report based on the teams' findings and insights.

36th Manager Qree Noh

Previously in the spring semester of 2021, the business strategy team worked on 3 projects: closed case study, open case analysis, and industry-university collaboration project.

The team first worked on the closed case of Coca-Cola’s dawning competition with Pepsi. By tackling a closed case, we learned and practiced the basic disciplines of business strategy.

The team then moved on to an open case of Shinhan Bank’s struggle to keep their over-the-counter banking services in business. We analyzed the banking industry and the industry-wide problem of incorporating in-person services in an age of digitalization through this project. We provided three strategies for Shinhan: increase the use of hub-and-spoke and innovative branches and digitalize internal operations to increase the efficiency of offline services. We were also able to get more insight by receiving feedback from an alumnus working in the banking industry.

Lastly, the team worked on an industry-university collaboration project with Bolt & Nut, a manufacturing platform business. We provided strategies to Bolt & Nut to transition from its current platform-based business model into a manufacturing plant and factory-based business by analyzing the manufacturing sector. We conducted in-depth interviews and usability testings with experts in the manufacturing sector to provide the most cogent and feasible solutions for Bolt & Nut.

Week 1 : Strategy 101 + Closed Case

Study the overall theory and methodology of business strategy and provide basic guidelines for the future projects. Practice the closed case problems to get to the answer logically by applying those basics.

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Week 2 : Industry case study

Using real industrial cases, learn how to identify problems and deduce solutions. By selecting a specific company, we back trace the company’s problem-solving progress and logically explains how things happened. 

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Week 3&4&5 : Industry-Academic Cooperation

Conducts industry-academic cooperation with domestic manufacturing company so that members can analyze the industry in depth and seek strategies from the perspective of a particular company.

The project will be proceeded in order of : 

1.   Business understanding and Data collection

2.   Data analyzation and Problem identification

3.   Strategy establishment and Alumni feedback

36th Manager Dayeon Yoo

During the Spring semester of 2021, Marketing team first focused on learning and applying basic marketing techniques – SWOT, 3C, STP analysis and targeted persona – in order to develop comprehensive marketing plans for Chamisul(Week 1) and Coupang Play(Week 2). Both projects allowed us to investigate and analyze newly-emerging market trends, particularly under the situation of COVID-19. Then, we were given a task from our alumni at Nike Korea to synthesize digital marketing strategies to boost the sales of women’s lifestyle footwear(Week 3). It was a chance for us to receive such a helpful feedback from an actual marketer, who has sufficient practical experiences in terms of digital marketing. Lastly, through the start-up alliance with ‘Somssidang’, our team was requested to come up with a new brand identity for the business. By conducting survey as a primary research, we went through in-depth data analysis in order to get meaningful insights(Week 4). Such process definitely helped us to suggest ‘re-branding’ strategies that are practical and creative at the same time(Week 5).

Week 1: Marketing Strategy

Learn and practice marketing processes necessary for establishing strategies through concepts such as environment and market analysis.

Week 2: Consumer Needs Identification & IMC Planning

Identify underlying needs of consumers and derives creative IMC strategies that can satisfy such.

Week 3:  Branding & IMC Planning

Suggest branding strategies through identifying and analyzing actual problems that companies are going through.

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Week 4&5 Corporate Alliance

Cooperate with companies, offering optimal strategies that reflect the clients’ needs and current market / company situations.